Advertising account executives play a role between clients and the advertising agency. They usually report to an account manager and are responsible for the day-to-day running of their clients campaigns. They act as a link between the client and a range of agency staff in order to coordinate the details of advertising campaigns.
discussing the products,
services and advertising requirements of each particular client;
setting up meetings with clients and
other agency staff;
delegating work to
other members of the agency team;
working with the account manager to brief media, creative and research staff, and assist with the formulation of
marketing strategies;
liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
overseeing the status of advertising campaigns;
negotiating with clients and agency staff about the details of campaigns;
presenting creative work to clients for approval or modification;
meeting deadlines and prioritising tasks;
handling budgets and managing campaign costs;
writing reports, keeping records and financial details;
helping to secure new business;
undertaking administrative tasks;
monitoring the profitability of accounts;
managing administration staff (in some cases);
becoming familiar with the nature of clients'''' products, business culture and competition and understanding the possibility of changes to these;
monitoring the effectiveness of campaigns;
arranging and attending meetings and reporting on key decisions
